Q: I am only 19 years old and I’m trying to get started, but some of my competitors are telling my prospects that I am young and inexperienced. What should I do?
A: Actually, before I give you my answer, you should know that this young man bought my course and is now averaging over 30 jobs a month and making about $5,000 a month. That ain’t too shabby.
Basically, they’re jealous, low lifes who have to resort to knocking their competitors because they don’t know how to market and sell themselves.
What our young friend needs to do is take advantage of the fact that he is young, use that as a positioning tool, and turn the negative comments he’s getting from others into a powerful marketing benefit.
Reposition the word “young” into “one of the fastest rising new stars in your field who is in demand.”
When he is talking to a prospect on the phone, he can bring up the negative things his competitors say about him, turn them into a positive, and make his competitors look bad.
“Mr. Prospect, I’m fortunate to be one of the busiest
Now that needs to be worked on a little bit and polished up, but it is a good example of subtly turning your competitor’s perceived strength into a perceived weakness.
Finally, you crush the competition by using marketing tools they’ve never heard of or would never think to use. Guaranteeing the prospect’s satisfaction is a strategy that immediately comes to mind.
Dave Dee is the author of the new book, “Sales Stampede” that shows you how to create and deliver signature presentations from the stage or via webinars that sell your consultations, products, or services like magic. For more information and to grab your copy, CLICK HERE now.