What lead magnets do you use?
Physical books?
Micro-webinars?
E-books?
PDF reports?
Webinars?
An Infographic?
Do you use one or multiple lead magnets?
Lead magnets aren’t created equal. Some will get you a ton of leads, while others will generate fewer but higher quality leads.
The commonality is all lead magnets need a kick-butt lead capture page. The better the page, the more leads you’ll get. When you improve your lead capture page, you get a higher return on your investment of time and money.
It’s kind of like sales.
When you get better at closing the sale, you give yourself an instant pay raise without increasing your marketing expenses.
What’s sad is most business owners throw up a landing page and don’t think about it again, not realizing that tweaking it or even completely reDEEsigning it can dramatically improve their results and the number and quality of clients they get.
In September’s Inner Sanctum member newsletter, I give you a master class on making your lead capture pages as effective as possible. I dissect a couple of mine and point out my mistakes, how I fixed them, and how that dramatically increased the number of leads I got.
The deadline is around the corner.
Here’s where you can get details.
Kick butt, make mucho DEEnero!
Dave “Mr. Questions” Dee