One of the smartest investments I ever made was joining a $50,000 mastermind group.

But here’s the thing:

By the time I heard the pitch at the event…

I already knew I was going to say yes.

The host ran a series of private, high-level training calls for attendees six weeks before the live event started.

Each session delivered real value — insights I could use.

Each call subtly positioned the bigger opportunity to work with him long-term.

There was no hard sell.

No arm-twisting.

Just smart, strategic pre-framing that made the final offer feel like the obvious next step.

When he finally stood up to make the invitation, all I needed to know was how to sign up.

That’s the power of setting the stage before the sale.

And it’s one of the biggest blind spots I see for professionals trying to land better clients:

They attend the call or meeting cold, expecting a skeptical prospect to magically buy.

Meanwhile, the real pros?

They pre-frame the relationship.

They shape the prospect’s expectations before the first conversation.

And by the time the sale is made… it doesn’t feel like selling.

It feels like a natural, easy next step.

Quick tip:

Before your next meeting, send a short email that frames what the prospect can expect—and plants the idea that the meeting will be about whether they’re a good fit for your help. (Not whether you can sell them.)

It changes everything.

More tomorrow on how to make that happen (without six weeks of live calls).

Kick butt, make mucho DEEnero!

Dave “Pre-Framed and Paid” Dee