A new house is being built near us, and this huge machine is pounding pilings into the sandy ground.
The pounding starts early and is consistent throughout the day.
Fortunately, it’ll ask for a couple of weeks.
Some business owners mistakenly think that following up with leads means pounding the heck out of them with marketing messages.
That’s not the way to do it, my fine feathered friend.
No.
Like the machine, you want to follow up consistently with leads you already have, but you want to deliver value with an occasional solo sales message.
Notice that I wrote “deliver value” and not “hardcore teaching.”
Delivering infotainment instead of “how-tos” or technical information is far superior. You’ll get a better response, and more people look forward to hearing from you.
That doesn’t mean you shouldn’t have a call to action in every marketing piece you use.
We are still direct-response marketers!
But pounding your list with straight-up sales pitches isn’t the way to go, either.
To discover more about my paid “Inner Sanctum Sales & Marketing Letter,” go here:
Kick butt, make mucho DEEnero!
Dave “Need Earplugs” Dee