Yesterday I told you why most sales presentations fall flat – lack of emotional content. If you just state facts and figures, benefits and features and don’t stir about your audiences emotions, then your sales will suffer.

One of the best ways to put emotional content into your presentations is by using images.

Keynote, or  if for some crazy reason you’re still using a PC, Powerpoint, are supposed to be visual mediums. Of course, almost every presentation you see are just words on a screen which put you into a mental stupor.

Whenever possible, use images to convey the message AND the emotions you want your audiences to feel.

Here is a simple test:

Which invokes more emotion – the word “Naz”i or this:

On the other extreme, which makes you feel more -the word “excited” or this:

Here is a HUGE tip:

As you create your presentation, ask yourself “What emotion am I trying to get my audience to feel?” Then do an image search using that emotion as your keyword.

Your presentations will be more powerful, persuasive, entertaining and you will close a heck of a lot more sales.

Have a great weekend. Talk to you on Monday.

Kick butt, make mucho DEEnero!

Dave “Mr. Kodak” Dee