Sometimes, the best “strategy” is just subtraction.

Most professional service providers try to say too much, offer too much, and do too much—all on the same page.

Here’s a better way:

Every single page, post, or message you create should have ONE goal.

Not five.

Not even two.

Just one.

Want them to download your lead magnet? Don’t distract them with a dozen “about me” paragraphs.

Want them to schedule a call? Don’t bury the CTA under a wall of generic content that could apply to any service provider in your space.

Want them to buy? Don’t give them a menu—make the next step obvious.

This doesn’t just simplify your message—it clarifies it for your reader, which is what leads to action.

Open your homepage or latest email. What’s the one thing you want the reader to do? Now count how many other distractions or calls to action are getting in the way.

This one exercise can boost conversions—without changing a single word of copy.

Kick butt, make mucho DEEnero!

Dave “The Subtractor” Dee