I had a conversation recently with a superstar financial advisor.
He told me he was paying a company to drive traffic to his website, and it was working, but “I’m not getting any business from it.”
The problem was that the agency was driving traffic to the advisor’s main website’s home page with multiple tabs, links, phone numbers, etc. There was no obvious opt-in or lead magnet.
That agency should be sued for malpractice.
If you’re paying for lead generation, you never want to drive traffic to a “vanity” website. If the potential lead has too many options to choose from, guess what they do in most cases?
Right. Nothing.
You want to drive traffic to a dedicated lead capture page where the only option the prospect has is to give you their contact information in exchange for something of value.
Here’s a big tip about making your lead capture page more effective:
Ensure that the page matches the offer in your lead generation advertising as precisely as possible so when someone clicks on your ad and lands on your page, they instantly know they’re in the right place.
In addition, the design and elements on your lead capture page are crucial to your success. I made changes to one of my lead capture pages that resulted.
That’s why, in September’s Inner Sanctum “Sales and Marketing Letter,” I will share with you an ideal lead capture page template. I also do a super deep dive into visible and not so visible elements on the page that took my opt-in rate from My opt-in rate 8.2 % to 22.6%.
The deadline to subscribe is coming up quickly.
So, if you want in on time, go here:
Kick butt, make mucho DEEnero!
Dave “Let’s Capture More Leads” Dee