You know that feeling when you’re grinding day in and day out, pitching yourself to one prospect at a time, but the calendar just isn’t filling up with those high-quality appointments?

You’re putting in all this effort, but the results aren’t where they should be.

Here’s a little secret: It doesn’t have to be this hard.

One-to-many selling, whether through a webinar or an in-person presentation, is the best way to stop hustling for every client. Instead, you’re bringing your message to a group of interested prospects all at once, creating a powerful “I want in” energy that makes people line up to work with you.

Let’s break down why this works—and how you can use it to fill your calendar without the endless hustle:

1. Establish yourself as the expert from the get-goSomething fascinating happens when you’re speaking to a group: You’re immediately seen as the authority. The “stage” (even if it’s virtual) creates an instant credibility boost. Rather than proving yourself in a series of one-on-one chats, you’re front and center, delivering solutions and building trust on a much bigger scale.
2. The power of shared energyThere’s something about a group dynamic that can’t be replicated in one-on-one conversations. People feel more compelled to act when they see others engaged and interested. As you speak, watch as curiosity builds into real desire, and your prospects are already halfway to booking a consultation before you’ve even made the offer.
3. Create an experience, not just a pitch.Unlike a standard one-on-one call, a group presentation lets you craft an experience for your prospects. You can guide them through the entire journey—introducing a problem, presenting a powerful solution, and making the next steps clear. When you get people this engaged, the leap from interested to booked becomes a natural one.

So, here’s my challenge to you: Take the leap. Set up your first or next one-to-many presentation, even if it’s a simple online webinar. You’ll find that it not only takes the pressure off of you but also makes it easier to connect with the people who are truly ready to work with you.

Kick butt, make mucho DEEnero!

Dave “Awesomeness Happening Next Friday” Dee