It’s time for Dr. Dee to answer some subscribers’ questions, so get a cup of eggnog and enjoy.
Why aren’t my leads converting into appointments like they should?
A: It’s likely because you’re not making it easy—or enticing—for them to take the next step. Many people forget that moving a lead from interest to action requires a seamless, engaging process. It’s not enough to “hope” they’ll reach out; you need to guide them with crystal-clear steps and an irresistible offer.
Q: What’s the biggest mistake people make on their lead capture pages?
A: They talk about themselves instead of what the lead wants. Your page shouldn’t be a résumé of your achievements; it should be laser-focused on solving the lead’s problem. Remember, your prospects aren’t thinking about you—they’re thinking about their own issues. Show them you understand their pain points, and they’ll be much more likely to take action.
Q: What’s the fastest way to improve my follow-up process?
A: Add a call-to-action (CTA) on your confirmation page that invites leads to schedule a consultation immediately. Don’t wait until later emails to ask for the appointment. That’s like leaving points on the board in a football game—you’re giving your competition the chance to score instead of closing the deal yourself.
Q: How do I know if my lead generation system is working?
A: Easy. It’s working if your calendar is consistently full of high-quality appointments. If it’s not, you don’t need to work harder—you need to work smarter. A great lead generation system attracts the right people and moves them toward booking with you naturally, almost like clockwork.
Q: What’s one thing I can do today to improve my results?
A: Go look at your registration or lead capture page. Ask yourself: “Does this page make it painfully clear why someone should take the next step?” If it doesn’t—fix it. Make the value so obvious they can’t resist scheduling with you.
The truth is, success isn’t about reinventing the wheel. It’s about implementing proven strategies that work.
Kick butt, make mucho DEEnero,
Dave “Your Appointment-Making Machine” Dee