Some DEEmail subscribers are jubilant, and some are distraught about the election results.

Today’s DEEmail is for both groups because it’s not political but instructive for those who want to get more clients and be the dominant force in their market.

One of the reasons President-Elect Trump won is he made a deeper connection with more people in his target market. And one of the ways he did that was by being himself.

Like him or hate him, Trump let his personality shine through throughout the election. Unlike Vice President Harris, he didn’t appear to be scripted. Let me give you one example.

Both had teleprompter issues during the campaign. When it happened to Harris, she froze and was unable to proceed with her presentation. When it happened to Trump, he joked about it and then kept talking off the cuff. Even when his teleprompter was working, he would often ad-lib. Again, whether you like him or not, it made him feel real and authentic.

Prospects crave authenticity. The best prospects care about who you are, not just what you do. When you let your personality shine through in all of your marketing, you will attract more prospects who connect with you.

Connection is one of the major keys to your success.

I promise that if you put more of your authentic self and personality into your marketing, you’ll succeed at even higher levels than you are now.

Kick butt, make mucho DEEnero!

Dave “Don’t Shoot The Messenger” Dee