Last night while Karen and I are eating Thai food, she tells me about the Southern saying, “Well, butter my biscuit.”
We had to look up the meaning and, wow, it means different things depending on the context. My wife was using it in the “G” rated version meaning “to be surprised.”
Now, I have never heard a Southerner use this saying, but I most definitely have heard, “Bless her heart.” (It’s not a sweet compliment.)
Then there’s, “Even a blind squirrel finds a nut once in a while.” And,
I could go on, but these types of quaint sayings, used sparingly can add punch and humor to your emails, sales copy, and other-one-to many sales presentations.
Funny sayings, interesting images, and videos, all make your presentations more entertaining. And, if you want to achieve maximum sales, you better be an entertainer and not a teacher. (Who gets paid more?)
Dan Kennedy teaches that the number one marketing sin is being boring. A bored audience is not a buying audience. You need to grab and hold their attention if you expect to close the sale.
Okay, here is probably the only opportunity you’ll ever have to hear a hardcore New Yorker, using a Southern accent, say “Well butter my biscuit.” Enjoy
Kick butt, make mucho DEEnero!
Dave “Slap my ass and call me Sally” Dee
P.S. Do you want to write emails that are entertaining, your clients and prospects will love reading, and that will increase your sales? Then check out the limited time special I’m running on my “DEEmail Marketing System & Toolkit.