That subject line gives you terrible advice.

It’s best not to talk about the mechanics when selling your service.

Most prospects don’t want you to educate them about how you’ll solve their problem; they want you to solve their problem.

That doesn’t mean you should not explain to prospects on a high level what your problem-solving process involves; just don’t get into the details. Focus on the fact that you are the bridge to get them from where they are to where they want to be.

For example, the other day, a prospect messaged me on Facebook to find out what I charged to do a private consulting day where we would create a new platform sales presentation.

I explained that the day would be held in Fort Myers by the airport for his convenience, what the investment would be, and that he would walk away with a completed presentation he could use at the upcoming event that would help him achieve the goals he told me he had.

My prospect wasn’t interested in the mechanics of how we would accomplish that. He just wanted me to help him get it done.

If you want to increase your sales when selling one-to-one or one-to-many, focus less on how you do and more on the outcome your prospect will experience.

Kick butt, make mucho DEEnero!

Dave “The One-To-Many Sales Sherpa” Dee