I highly recommend you watch the movie The Irishman, on Netflix. The acting is beyond stellar as you would expect from Robert De Niro, Al Pacino, and Joe Pesci. Watching these three actors ply their craft under the direction of Martin Scorsese, is a joy.

In the film, Pacino plays Jimmy Hoffa. Hoffa hates it when people are not on time. In a pivotal scene, one of the characters shows up fifteen minutes late for a pre-scheduled meeting and blames it on traffic. (He’s also wearing shorts, which Hoffa finds reprehensible.) For the rest of the movie, Hoffa can’t stop talking about this incident.

I first learned about the importance of punctuality from legendary Dan Kennedy. He said it was a matter of “integrity.” Being that integrity is one of my most important values, I took being on time to heart.

What’s sad is because most people aren’t punctual, if you are, it gives you a competitive advantage.

One of the reasons I pay my doctor a membership fee is I know if my appointment is at 9:00 AM, I’m seeing the doctor at 9:00 AM instead of waiting endlessly.

Of course, we all mess-up. I did it yesterday.

Tuesdays are the days when I schedule all of my calls. Typically I have them back to back. A client, who I’m doing a micro-launch for, wanted to talk, and so I squeezed him into my already packed schedule. I was on a break from calls and was engaged in a conversation with Karen and lost track of time. When I looked at my phone, I was mortified to see that I was five minutes late for my call.

I apologized to my client, who was cool about it, but Dr. Dee was not happy with himself.

What systems do you have in place to make sure you’re on time, every time? What methods should you start using?

Kick butt, make mucho DEEnero!

Dave “I Love Great Acting” Dee

P.S. If you’re an information marketer, or want to start an information marketing business in 2020, the video I’m releasing on Friday about my Private Client Program will interest you.