The song is taking the world by storm ever since some in the media labeled it as racist and wanted to get Jason and the song cancelled.

Their plan had the opposite effect.

The song skyrocketed up the charts and has over 24 million views on YouTube.

In a small way, it’s bringing the country together.

What you or I think about the song isn’t the point.

Jason let his audience know what he believes in an authentic way.

If you want to increase your sales when you speak, let your audience know who you are and what you stand for. That doesn’t necessarily mean to talk politics, but rather speak from the heart and with passion.

Remember that people aren’t just buying your product or service; they are buying you.

Kick butt, make mucho DEEnero

Dave “Speak Your Truth” Dee