“You think you’re so cool,” says the Mrs.

I was wearing a Ramones tee-shirt and listening to the greatest, live American rock ‘n roll band of all time, NRBQ while lamenting the fact that some people think, “Ice, Ice, Baby” is actually a classic.

Last week I had the good fortune of being on stage with Penn Jillette from the superstar magic team, Penn & Teller. While shooting the breeze backstage, we began talking about music. Since Penn grew up in my neck of the woods, I asked him if he liked a band that used to play there often – NRBQ.

He stopped me in the mid-sentence and said, “Like them? I LOVE them. They are the greatest live rock ‘n roll band ever!” I had to agree.

NRBQ remained true to who they were since 1967. They played together until 2004, and all came together for a 38th reunion show in 2007. (Founding member and keyboardist extraordinaire, Terry Adams, reformed the band since then but he is the only founding member playing in it.)

Like NRBQ, a strong message Penn gave during his presentation was to be who YOU are and to be unique.

Being unique is mega important in business. If you’re marketing looks likes everyone else’s, if you do the same thing everyone else in your industry is doing, if you are perceived as being unique, you will be put in the commodity category, and that’s not a good thing, mi amigo.

While some speaker trainers want to make you a clone of themselves doing presentations the way they do them or even wearing the same clothes they wear, I want you to use what I teach to be more fully who you are.

A significant key to your success is to embrace your uniqueness and let your personality shine through in your marketing and sales presentations.

If you want to learn how to do that, then check out this resource.

Kick butt, make mucho DEEnero!

Dave “Mr. Cool” Dee

P.S. While Penn was speaking, I got the sound crew to load up NRBQ playing, “I’ve Got A Rocket In My Pocket” and played it while he left the stage. He looked at me, smiled and nodded knowingly.

Here’s a video of the boys playing the tune live for your viewing pleasure.