Pre-wedding celebrations kick off today, but I didn’t want to skip this quick lesson.

Because it might explain why your lead gen hasn’t been working as well as it should.

Let’s talk about what the late great Dan Kennedy called The Marketing Triangle.

Three simple words:

Market. Message. Media.

If even one of those is off?

Your whole campaign limps like it’s wearing a rented tux two sizes too big.

Here’s how it breaks down:

• Market: Are you targeting the right people—those who actually want what you offer and are willing to pay for it?
• Message: Does your message speak directly to their hopes, dreams, fears, and frustrations? Is it specific and emotionally resonant?
• Media: Are you using the right platform to reach them? LinkedIn may be perfect for one audience, but a mailed letter might outperform it for another.

Most pros think they have a lead gen problem…

…but in reality, they have a Triangle problem.

You can have the right message and use the wrong media.

You can pick the right market but say the wrong thing.

Or you can blast the perfect media with a weak, generic message.

Only when all three work in harmony do you get what you really want:

A steady stream of qualified prospects who show up ready to talk.

Actionable tip:

Pick your most recent marketing effort and grade yourself on Market, Message, and Media.

Be honest. Where are you strongest—and where are you weakest?

That one exercise could help you unlock a breakthrough.

Kick butt, make mucho DEEnero!

Dave “Triangle Checker” Dee