I’ve talked about this before, but it bears repeating.

One of the biggest killers of sales is neediness.

If your prospects get a whiff of it, they run for the hills.

When selling from the stage or one-to-one, the best closing attitude is, “You should make this investment because it’s good for you, but it doesn’t matter to me whether or not you buy.”

If you’ve done your job of creating internal pressure inside your prospect, like we discussed this week, then prospects will sell themselves on buying from you.

Last week, I closed two $20K sales and literally said to both prospects, “If you want to join us, that’s cool; if you don’t, that’s fine too.” I gave them both an out, and neither of them took it.

The fact is that their $20K wouldn’t change my life, but their investment to work with me could change theirs.

That belief and attitude will help you close more sales.

If it’s more important that you make the sale than it is for the prospect to get your help, you’re in trouble because the power dynamic is off.

In any relationship, the less needy person is more attractive and holds the power.

Remember: The outcome your prospects get from working with you makes you the prize. Be that and not the prostitute.

Kick butt, make mucho DEEnero!

Dave “Banish Neediness” Dee