Let’s bust a myth that’s been floating around for way too long…

You’ve probably heard the advice: “Focus on creating the perfect lead magnet before launching anything.”

I can’t tell you how often I’ve seen entrepreneurs—especially perfectionists—get stuck in an endless loop trying to craft the ultimate lead magnet. They tweak, polish, revise, and then tweak some more.

But here’s the reality: A “perfect” lead magnet is a myth.

Sure, having a compelling lead magnet is important, but imperfect action beats perfect inaction every time.

If you spend weeks (or worse, months) trying to nail down the perfect ebook, video series, or report to attract leads, you’re already losing out on consultations with high-quality prospects.

What’s the better approach? Get your lead magnet out there, gather feedback, and refine as you go.

And here’s where your action step comes in:

Create a “quick win” lead magnet today.

Pick a problem your ideal clients face and create a simple, actionable piece of content that solves it. The content could be a PDF checklist, a short video, or a micro-webinar. The key is to provide immediate value without getting bogged down in perfection.

Kick butt, make mucho DEEnero!

Dave “Rule-Breaker” Dee