I’ll be celebrating the Fourth of July in Monterey, CA, before hopping on a plane to return home. It has been spectacular here! Although, the vino is a little too good, if you know what I mean.
Before I leave for a day of fun in the sun, I wanted to give you a gift. It’s a Psychic Sales technique you can use immediately to influence your prospect to say “yes” to two unrelated statements, both of which you want a positive response.
The formula for asking this question is straightforward:
Ask a question you want your prospect to agree with, but one that is not 100% verifiable, and then, without pausing at all to let them answer the first question, ask them a second question that they must answer “yes” to. When your prospect answers “yes” to the second question, they respond “yes” to the first question.
Here are some examples:
Financial Services: “You must act on this financial plan, right? Did I show you the projected rate of return?”
(Of course, you did show the prospect the project rate of return earlier in your presentation, so the prospect must answer “yes,” and by doing so, they will be responding “yes” to the first question as well.)
Carpet Cleaning: “You need your carpet cleaned regularly, right? Did I give you our brochure?”
Real Estate: “Didn’t you instantly feel right at home when we walked into that house? Did you see how the wooded lot gives you a lot of privacy?”
The key to making this type of question effective is not pausing after asking the first question. You want to ask the second question immediately,
which is guaranteed to get you a positive response.
Again, when your prospect answers “yes” to the second question, they are subconsciously answering “yes” to the first question, and a positive response to the first question should move the sales process forward.
Pretty darn cool, isn’t it?
Kick butt, make mucho DEEnero!
Dave “Blessed to live in the U.S.A.” Dee