A secret to selling more in webinars, livecasts, or platform presentations is vulnerability.

You want to open up to your audience and show them who you are. Share your struggles, failures, and heartache to build rapport, trust, and connection.

Living legend Dan Kennedy talks about how he went bankrupt and how he has alcoholism. His audiences relate to him and trust him more. They connect with him because he’s let them in.

Now, a word of warning:

Don’t fake it.

I’ve seen many presenters tell made-up or at least greatly “enhanced” stories designed to create false empathy. In most cases, it falls flat. In all cases, it isn’t very honest.

What I’m talking about is being vulnerable, really letting your audience, really letting them know who you are.

Sure, it’s not easy, but it’s powerful and will help you close more sales and create a bond with your customers.

Will you do it?

Kick butt, make mucho DEEnero!

Dave “Mr. Vulnerable” Dee