“I tried it, and it doesn’t work.”

Yesterday, I did a webinar for a group of high-performing financial advisors. One of them told me that they had tried webinars in the past, but they couldn’t get prospects to register.

Interestingly, the day before, I did a training event for a group of advisors who are part of an IMO (Insurance Marketing Organization) in which I’m an owner. Some advisors reported stunning results from their webinars.

What gives?

There are three main reasons why prospects won’t register for a webinar.

1. Poor targeting. Having the right message for the right market is mission-critical. The best webinar offered to the wrong group of prospects will fail.
2. Poor messaging. If the topic of your webinar isn’t appealing, or it’s the same as what most of your competitors are offering, your results will suffer. You need to have a hot topic your prospects want to learn more about.
3. Poor registration page design. There’s a big difference between “traffic” and “leads.” Cold traffic generation means getting new prospects to your registration page with Facebook, Linkedin, direct mail, etc. Turning traffic into leads, a.k.a webinar registrants, is a function of the registration page. The most important thing is that when a cold prospect hits your page, they immediately know they are in the right place. Your page should match the ads that drove them there as closely as possible.

Big tip: Typically, simple pages with the webinar’s title, the date and time, an opt-in box that’s “above the fold,” and some bullet points outperform fancier, more complicated pages.

Of course, the above matters only if you have a presentation that converts leads into appointments. That’s a different issue I’m tackling today during the “Presentation Mastery” free introductory training I’m doing at Noon ET.

If you want to join me and have saved your spot, now’s the time to do it.

https://my.demio.com/ref/YviboeFqFDYqXeXH

Kick butt, make mucho DEEnero!

Dave “Don’t Be Poor” Dee

P.S. If you can’t attend the training but are interested in getting the details about the new Presentation Mastery group I’m starting next week, where we’ll work one-on-one to craft your signature presentation, just reply to this email.