It hit me the other day…

I haven’t been to a movie theater in a while.

Yes, I’ve got a pretty great setup at home—big screen, surround sound, the whole nine yards. But as good as it is, it’s just not the same.

I miss the ritual of going to the theater.

The previews.

The oversized popcorn.

The HUGE screen.

There’s something immersive and intentional about it.

At home, there are distractions.

Notifications, doorbells, the temptation to pause, and “just check something real quick.”

But in the theater, you’re all in.

And that, my friend, is today’s sales lesson:

When you’re in consultation with a prospect, make it feel like the theater—not the living room.

Create an experience that feels intentional and distraction-free. One that draws them in and makes them feel like they’re part of something important.

Because they are.

They’re considering making a meaningful investment in solving a real problem.

For example, you can start the meeting by framing it as a focused, high-value conversation.

Say something like,

“I’ve blocked out this time just for you so we can dive deep into your goals and challenges—no distractions. My only job right now is to help you get clarity on your next best move.”

That simple pre-frame sets the tone and makes the prospect feel like this isn’t just another Zoom call—it’s an experience.

So don’t wing it. Don’t just go through the motions.

Make your time together count.

Tomorrow, I’ve got a quick tip from a recent conversation with a new Elite member that might help you close more sales before you even open your mouth.

Kick butt, make mucho DEEnero!

Dave “Extra Butter, Please” Dee