Kind of.
Not really.
Yesterday, I told you that my opt-in rate for one of my lead capture pages ballooned to 22.6% from 8.2% after making significant design and copy changes. That isn’t completely true because the opt-in rate the first month after making the changes was 31.7%.
It was better because I was marketing to a semi-warm list with a new lead magnet. (A “lead magnet” is typically some type of information the people in your target market are interested in. They give you their contact information so they can access it.)
The number of leads also depends on the lead source. If you do internal lead generation (leads already on your list, which almost everyone should do more of, you will have a higher opt-in rate.) If you post regularly on Facebook, which you should be (note to self), your opt-in rate will be good but not as good as internal lead generation. If you generate cold leads, your opt-in rate will be lower.
However, the bottom line is that the design and content of your lead capture pages make a huge difference in the number of leads you acquire and, by extension, the number of appointments and clients you get.
I understand that “lead capture pages” aren’t necessarily an exciting topic, but they are mission-critical. What IS exciting is when you start getting more and higher-quality leads from the same advertising spend.
In September’s Inner Sanctum “Sales & Marketing Letter,” I dissect two top-performing lead capture pages, including overlooked nuances that significantly impact the number of people who become leads.
If you’re tired of investing time and money in generating traffic and not getting the payoff you want, this issue of our print newsletter will end your frustration.
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Kick butt, make mucho DEEnero!
Dave “The Truth Teller” Dee