It was quite a weekend.

I got to go dress shopping with Karen, and then we went to one of her favorite types of restaurants, a “ramen bar.”

Ramen. I don’t get it. It’s noodles in broth with some stuff in it. (Fortunately, Karen gives me her pork belly.)

Some people are very passionate about the stuff, though. For me, it’s just trendy hyped-up food. Heck, give me a bowl of fresh pasta with a marinara sauce every day and twice on Sundays over ramen.

The point is different strokes for different folks, and you need to make sure the “hook” in your marketing appeals to what your prospective clients want, which might not be what you think is important.

For example, in another business I’m an owner in, financial advisors are doing seminars about dementia. In most cases, they have more success attracting prospective clients with this topic than a generic “plan for retirement” type of seminar.

There are several reasons for this, and two of them being the seminar topic is unique, and the subject is important and interesting to the advisor’s prospects.

Later this week, I’m going to talk about “back door marketing,” which is dovetails nicely with today’s DEEmail, but for right now, take a close look at your lead generation materials. Does the topic appeal to your prospect’s desires? Also, ask yourself, “Am I unique or generic?”

Kick butt, make mucho DEEnero!

Dave “Ramen Is Meh” Dee