I don’t know what you’re doing on Tuesday which is election night in the States but I know what I’ll be doing:
Selling pot.
I better explain before there’s a knock on my door from the g-men.
I am working with the 800-pound gorilla in direct response marketing, Agora Financial, on a massive livecast.
TV star, Montel Williams, Ray Blanco (the authority on buying stock of companies in the marijuana space, and your fearless leader will be on live for election night coverage. Montel is the host, Ray is the expert, and I am the “special correspondent.”
You probably guessed that my role, being that I am the “King Of One-To-Many Selling,” is to, well, sell. We’ll be making a truly irresistible offer during the show. I should know since I wrote the pitch.
(If you’re interested in tuning in, you can reserve your spot here.)
However, the purpose of the email du jour isn’t to get you to watch the show, although you should, it’s to give you some words of wisdom that will put mucho DEEnero into your coffers.
Whenever you are constructing a webinar, platform sales presentation, sales letter, any type of pitch in any environment, remember that everything you say and do should lead to the sale. Your entire presentation is a close.
Sure, you have the “formal” close but in essence, your whole presentation is a close and needs to be thought of like that.
The classic mistake presenters make is delivering content and then tacking on a pitch at the end. Not only is it painfully awkward, but it is also highly ineffective.
I am not saying you shouldn’t give your prospect valuable information. You should. However, the “information” should make your prospect hot to buy your product or service. There is an art and science to doing that, and most presenters fail miserably.
If you’re ready to master the art and science of sales persuasion and by doing so, turn your business into a profit-generating machine, then you’re ready to be a Dave Dee Inner Sanctum VIP. Make it happen here:
Dave “Pot Stock King” Dee
P.S. My monthly coaching session for VIPs is today at noon, ET. Upgrade your status now, and join us. In addition to answering questions, I’ll be revealing a little “inside baseball” about tomorrow’s livecast with Agora.