Snow here in Atlanta and now some freezing rain. Fortunately, I don’t have to go anywhere. I’m going to make myself a hot cup of espresso and continue to work on my NEW flagship product that is going to help you immensely in 2011.

Today, I have for you the final part of the three part series on creating powerful ebooks. (If you missed any of the previous articles, you can read them on my blog at www.davedee.com.)

Please remember that you don’t have to be selling information products to benefit from having an e-book. EVERY business should use information marketing and an e-book is a dynamic tool in your information marketing arsenal.

If you have any questions or comments about this article, feel free to post a comment here on my blog.

How To Stand Out From Your Competition For Extra Sales
By Dave Dee

Many information marketers have the erroneous belief that if they find a market with too many competitors, they shouldn’t write an ebook for that audience.

To the contrary, competition can be beneficial for a variety of reasons including:

Researching.

If there IS a lot of competition, you can reasonably expect this to be a lucrative marketplace.  Generally speaking, a large product and service line means there is large consumer interest and demand. I encourage you to LOOK for markets with lots of competition as it’s a shortcut to researching where revenue is available.

Partnering.

The more competition there is, the more likely you can find other like-minded marketers to partner with in cross promotion efforts, co-op advertising, and other related joint ventures.  This is especially true if your ebook is  “related” to other ebooks without DIRECTLY competing with them (i.e., raising metabolism is “related” to cutting calories in that they are both agents of weight loss).

Educating.

Another reason why competition is good is simply because your target audience is educated, at least in part, on someone else’s dime. That is, the marketing materials of your competitors educates the market on why the products are necessary or beneficial. A good example is this:  many marketers “educated” consumers on the need for using audio and video on their web sites, opening the door to a variety of related products and services to be sold.

So, competition isn’t always a bad thing. It can be a good thing for these reasons and a handful of others.

But…

The challenge comes in when you want to stand out among the competition so YOU can get marketplace interest. There are many ways to stand out by creating your own “USP” (Unique sales proposition) that could be covered here, but the key point I want to mention is this:

Create a demographical version of your ebook.

Let me give you an example.

Let’s suppose you are going to write an ebook entitled, “Weight Loss Secrets.”  So, you write it and then you create a “demographical version: that is entitled, “Weight Loss For Christians.”

Other examples might include:

* Time Management For Homeschoolers

* The Internet Marketer’s Diet

* The Senior Citizen’s Guide To Investing

* How Ace Your First Teacher Interview

* How To Get A Hot Date: College Student Edition

* Fundraising For Youth Groups

All you would need to do in order to create this “demographical version” of your ebook is take the same exact ebook you’ve written (your “regular” version) and add some specific references and ideas that relate to the

particular demographic you’ve chosen.

* If you decide to create “How to Get A Hot Date:  College Student Edition,” then you’d add in a few references to specific places a college student can find a date that wouldn’t apply to your regular audience (i.e., Frat party), as well as pick-up lines, first-date ideas, practices and other content that apply only to college students.