Wanna get hot prospects to call you?
You do that with lead generation advertising.
A lead generation ad has one and only one purpose: To get hot, qualified people who are interested in buying your product or service to call you. That’s it.
A lead generation ad is NOT meant to promote your “image”. It is NOT meant to “keep your name out there”. It is NOT meant to actually sell your product or service.
It’s only job is to get people to “raise their hand” and say, “I’m interested in what you have to offer.”
Lead generation is the backbone of my entire marketing system. In fact, developing a constant stream of qualified leads is the backbone of any successful sales organization.
And never forget that you are a salesperson and marketer first and foremost and what ever you actually do, second! It amazes me how many business owners say, “I didn’t get in this business to be a salesperson. I just want to do my thing.” If that’s the case, you can forget about ever making any real money doing your thing.
The MAJOR advantage of lead generation advertising is that you are going to be dealing with people who contact you and are at least interested in what you have to offer.
Other marketers say cold calling is the best way to make sales. While it’s true that you can generate business by cold calling,it’s a miserable, time consuming, inefficient way to do things. Also, every week you start from ground zero again.
With consistent lead generation to the right prospects, you will eventually have a steady stream of hot prospects calling you.
Kick butt, make mucho dee-nero!
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