You’d think calling a restaurant to book a large party—a dream client situation for them—would get a quick response, right?
Not on Marco Island, apparently.
Kalia and I reached out to book a big dinner for our Elite Mastermind members: one large check, in and out efficiently—what restaurants call “turning the tables.” But try as we might, call after call went unanswered.
And that’s when it hit me: many of us do the same thing with our leads and prospects.
When relying on one-to-one selling, you’re always playing catch-up, returning calls, and trying to keep up with leads trickling in here and there. But when you shift to one-to-many selling—through webinars or in-person presentations—you’re doing the opposite: bringing a roomful of leads to you all at once, and they’re already interested in what you offer.
Your action step? Set up a one-to-many presentation to streamline your lead generation.
Here’s how to make it work:
- Choose a specific topic that grabs attention. Like the big dinner party at the restaurant, your presentation topic should be irresistible. Focus on solving a problem that’s top-of-mind for your ideal clients.
- Create a presentation that builds trust: Use this time to show off your expertise without holding back. Remember, they’re here because they want your help. This is your chance to position yourself as the solution.
- Finish with a strong call to action: By the end, your audience should feel the next step is obvious—a consultation with you. Make it easy and appealing, and let them know it’s the logical next step for those wanting personalized guidance.
Imagine a roomful of prospects, all ready to hear from you instead of chasing down one call at a time. By implementing one-to-many selling, you’ll be booking more consultations with less effort—and unlike those Marco Island restaurants, you won’t be leaving any business on the table.
Kick butt, make mucho DEEnero!
Dave “We’re Booked Now” Dee