Here is a classic quote to live by, by “success coach” Homer Simpson:

“If something is too hard to do, then it’s not worth doing. You just stick that guitar in the closet next to your shortwave radio, your karate outfit and your unicycle and we’ll go inside and watch TV.”

We laugh, but a lot of people have this philosophy, and I think it’s worse than ever because of technology. Everyone is looking for the latest “hack” or the newest piece of technology to eliminate hard work.

Indeed, some of that is good. I mean, I’m glad I don’t have to carve these daily emails into stone and send them to you.

BUT, looking for the shortcut so you can eliminate all the hard work can be detrimental to your success.

For example, I’ve seen ads selling a technology-based program that is supposed to write your emails, sales letters, sales scripts, and more for you. You just pop in some necessary information, and the program outputs killer marketing material.

That sure is an appealing pitch, but really? Come on now.

Had I known that it was that easy, I wouldn’t have spent tens of thousands of dollars and hundreds and hundreds of hours learning how to write compelling copy, emails, and creating sales presentations that convert!

Some things are worth learning.

Dave “Don’t Be A Homer” Dee