I woke up this morning with a feeling of anticipation – almost like a kid on Christmas.
Why?
Because it’s National Bubble Bath Day, of course!
It’s indeed one of the most glorious holidays of the year, and you can bet your bippy, I will be partying hard.
There is a weird holiday every day of the year, and you can use it to your advantage to put some extra DEEnero in your pocket.
Strange holidays make for dynamite email fodder. (You’re reading this right now, ain’t cha?) And give you a FUN reason why to have a one-day sale.
Dan Kennedy says that the #1 marketing sin in being boring.
John E. Kennedy (no relation) wrote a book called “Reason Why Advertising.”
Combined, the two Kennedys make my point beautifully.
By using a weird holiday, you have a fun and ENTERTAINING reason for having a sale or making an extra special offer.
By the way, you do NOT have to discount your products or services. Yes, that strategy will often bring in a cash flow surge, but you can also give an appealing bonus instead of a discount.
I once wrote a Valentine’s marketing campaign for estate planning attorneys where I made them “romance directors” in their market. The bonus we offered to couples who came in for an initial consultation was dinner for two at a local restaurant. (As an aside, we got the dinners for free as a trade for mentioning the restaurant in our ads.)
Here is my advice to you, young squire:
Go to: http://www.holidayscalendar.com, select a weird holiday that that appeals to you, and create a cash flow surge campaign around it. You’ll love the response and the results you get.
Okay, it’s time for me to start running the tub.
Kick butt, make mucho DEEnero!
Dave “Mr. Bubbles” Dee
P.S. This month, Inner Sanctum VIPs are getting a tutorial and the templates for creating an unlimited amount of cash flow surge campaigns. This one little extra bonus I’m giving them more than pays for their entire year of membership. You want in? Go here: