The other day, I made a momentous announcement to Kalia.
“If I were forced to eat just one food for the rest of my life, it would be…”
(Dramatic drumroll, please.)
“Pizza…or pasta,” I told her.
Fortunately, there are a plethora of pizza places on Marco Island. Unfortunately, there isn’t a Neapolitan pizza restaurant, but I digress.
The other day, I was thinking about going fishing. Shockingly, there is also a plethora of fish in the Gulf on Marco Island.
First, I’d need to buy a fishing pole.
Second, I’d need to get some bait.
Hmm…
I’ve got it!
I’ll use pizza as bait!
I love pizza. It tastes so good!
If that were my plan, you’d tell me I’ve lost my ever-loving mind.
But that’s what most business owners do when creating lead generation offers. They don’t use the right “bait” to attract their ideal leads.
I’m not talking about the type of lead magnet, although some are superior to others. I mean the actual offer.
If you use the wrong offer (bait), you won’t attract enough quality leads or the wrong type of leads.
In Friday’s masterclass exclusively for Inner Sanctum VIPs, I share how to create a powerful lead generation offer that attracts your best leads. We’ll also determine who your best leads are. It’s not as simple as you think.
If you’re not an Inner Sanctum VIP and want to increase your sales, you can solve that problem here:
Kick butt, make mucho DEEnero!
Dave “Give a man a fish…” Dee