Do you remember the Van Halen tune “Jump?”
I was never a fan of the band, but let’s check out some of the song’s lyrics:
“Ah, might as well jump (jump)
Might as well jump
Go ahead and jump (jump)
Go ahead and jump”
Deep, eh?
🙂
But that’s what potential clients are doing when they visit your website. They land on your site, check it out for a few seconds, and then “jump.”
The solution is to have a top-notch lead capture page that stops them in their tracks by interrupting their mental pattern and compels them to give you their contact info so they turn from a random website visitor to your lead.
This topic is so crucial that I wrote an entire newsletter about it, which includes loads of screenshots and a deep-dive analysis of details most people would miss. I guarantee you’ll make changes to your current lead capture pages or create all new ones and, as a result, get more clients.
To get that issue of the Inner Sanctum Sales & Marketing Letter in time, go here:
Kick butt, make mucho DEEnero!
Dave “Hot For Teacher” Dee