Whenever I go to the movies, I need to get popcorn. I recently went by myself and ordered a medium. Big mistake! The popcorn was friggin’ huge. This ginormous tub of popcorn was enough to feed a small village for a week!

And don’t even get me started on the size of the Coke. The soda was almost bigger than my head! And honestly now, should you consume anything that’s bigger than your head?

The reality is that in America, bigger is better. The average American would rather shovel loads of slop from a buffet line than get tiny portions at a fine French
restaurant. (Not me, by the way.)

Consumers are also attracted to people who are larger than life. They are fascinated with celebrities no matter how they became celebrities. Take, for example, Paris Hilton. She is simply famous for being famous.

Look at Anthony Robbins. He was doing small personal development seminars in Holiday Inns before he was put on television by an infomercial company.

No matter what your business is, if you can create a larger than life persona and become a celebrity, even if you’re just a celebrity to your target market, your business will never lack for leads, customers or profits.

Celebrity is something that you can manufacture and something you should do.

Kick butt, make mucho DEEnero!

Dave “Need To Work On MY Celebrity Status” Dee