The late great “Prince of Print,” Gary Halbert taught a four-step process for writing copy that produced astonishing results. And because I’m a sweetheart of a guy, I’m sharing it with you here.

1. Create a “features sheet.” This includes all the features of the event down to minor details.
2. Create a “benefits” sheet that has all of the corresponding benefits. Included with this will be all the reasons why someone should buy your service or set up an appointment with you.
3. Create an “offer sheet” that contains all of the details about what you’re selling, including pricing, payments, guarantees, bonuses, etc.
4. Create an”objections sheet” that lists all the reasons someone would not take you up on your offer.

I am humbly adding the following fifth step to the process:

1. Create an “outcome and transformation sheet.” This contains specific outcomes people will attain by buying from you and the major transformation that happens.

At this point, you’re ready to start writing your first draft.

By the way, if you want to improve the results you get from the marketing materials you create, you should check out my copywriting course. If you like what you read and want to own it, use the promo code DEE100 before Friday, and save a hundred bucks.

https://davedee.com/killercopy

Kick butt, make mucho DEEnero!

Dave “Thar’s Gold In These DEEmails” Dee