Question: What do Freddy Krueger and a killer follow-up sequence have in common?
Answer: They both make sure you never forget them.
When it comes to marketing, the fortune is in the follow-up. You can’t just show up once and expect to get results. You’ve got to keep showing up, again and again, just like Freddy in a nightmare.
Here’s the deal: Most prospects won’t buy the first time they hear about you, even if they have a problem they need to solve. In fact, most sales happen after the fifth or even the tenth contact. So, if you’re only reaching out once or twice, you’re leaving a ton of DEEnero on the table.
The truth is that people are busy. They get distracted. Even if they’re interested in what you offer, it might not be the right time for them when they first hear from you. That’s where the magic of follow-up comes in. By staying top of mind and consistently adding value, you increase your chances of being there when they’re ready to buy.
Now, I’m not saying you should stalk your leads like a horror villain—but if you’re not relentlessly following up with them, you’re doing yourself a huge disservice and making getting clients harder and more expensive than it needs to be,
This month, in the Inner Sanctum member newsletter, I’m sharing how you can apply a little Freddy-like persistence to your follow-up strategy and stay top of mind with your prospects.
You can get the newsletter, bonuses, and monthly coaching here:
Kick butt, make mucho DEEnero, and don’t let your follow-up die!
Dave “Lead Stalker” Dee