Let me tell you about the fire pit from hell in my backyard. The wife wanted one and because I am vying for the “husband of the year” award I said “yes” even though I thought the price was outrageous for a big hole in the ground with some rocks around it. Of course, she also wanted a custom-made stone wall that went around the pit.

When I saw the finished product…I was stunned by the size. It is HUGE. You could easily have a human sacrifice in it or, at the very least, roast a very large goat over it. And the depth? Let me just say you don’t want to fall in.

If you’ve seen the horror movie, “The Ring”, imagine Samara coming out the well and you’ll get some idea of what I’m talking about.

Well, we sat by the firepit the other day and…I don’t get it — at all.

First, it was chilly. Second it was smoky. Third I had to keep throwing logs in the thing. Fourth, I am not fond of s’mores. But the wife? She loved it.

You would have a tough time, check that, an impossible time selling me a fire-pit no matter how good your presentation is. In fact, the only person in the world who could sell me on buying a fire-pit is Karen.

Oftentimes, we spend a lot of time testing landing pages, changing copy and learning new sales techniques to try and increase conversions, when, in truth, we would be better served to work on getting more qualified leads.

The dirty-little-secret marketers, especially copywriters, don’t want you to know is that market selection is as important, if not more important than your marketing or your sales presentation.

If you want to learn how to generate a flood of qualified leads, then checkout this mind map. It’s yours for the asking.

Kick butt, make mucho DEEnero!

Dave “Whoa, whoa, whoa, I’m on fire” Dee