Over the weekend, Kalia and I went to see a Beatles tribute band with friends.
I’ve been to many Beatles tribute shows—including the one that started it all, Beatlemania—so I knew what to expect. But still, it was a blast. The venue was packed, and people sang along to every song, which felt like stepping back in time for a couple of hours.
That’s the power of nostalgia.
Although the Beatles have not released a new song in decades (okay, except for that AI-assisted one), their music continues to sell. Why? Because their fans remain engaged.
It made me think about how professionals handle their current clients.
Most pour time and money into generating new leads while ignoring the goldmine they already have.
Big mistake.
Here’s why nurturing your existing clients is one of the smartest things you can do:
- Referrals: Happy clients send more ideal clients your way—without spending a dime on marketing.
- Retention: The longer clients stay with you, the more valuable they become. Keeping a client is FAR cheaper than getting a new one.
- Additional Services: Clients who trust you are more likely to invest in your other services—things they might not even realize you offer.
- Positioning: Staying in front of your clients with valuable content solidifies your position as the trusted expert.
- Timing: Your clients might not need you today, but if you stay top of mind, they’ll turn to you the moment they do.
Yet most professionals drop the ball here. They sign the client… do the work… and hope for the best.
The good news? You don’t need to overcomplicate this.
This week, I’ll reveal how to create a simple, effective client nurture sequence that keeps you in front of your clients, strengthens relationships, and maximizes the lifetime value of every person you work with.
Stay tuned.
Kick butt, make mucho DEEnero!
Dave “Better Than Beatlemania” Dee