As we talked about on Wednesday, when you really NEED to make a sale then making the sales is difficult.

Your audience can smell desperation from a mile away and it is a major turn off.

But what if you actually really do need to get in front of group and “kill it?” The answer is simple and yet profound.

You turn the focus on your needs to the needs of your audience. Read that again and let it sink in. You associate on deep level what the product or service really does for the person who buys it. You think about the buyers transformation, their outcomes and how buying your product will help them have a better life.

By the way, you need to do this on an emotional level not an intellectual level. FEEL it.

When you change your focus from you to them, you become a powerful and persuasive presenter. Your passion will come through and you will close sales because your audience will know you truly believe in what your selling and in helping them.

Okay, it’s time for me to hit the stage.

Have a great weekend and as always…

Kick butt, make mucho DEEnero!

Dave “Passion and Power” Dee

P.S. The way I sell literally 100% of the people who don’t own Magnetic Marketing, at our Fast Start Implementation Bootcamps, is with precisely what I just told you. I don’t even use a sales presentation, per se. I KNOW this program will transform my audience’s businesses and lives because that’s what it did for me. My passion and deep belief makes the sale. If you don’t own it, you should. Get the details here.