When I make a mistake, which, as I already know, is exceedingly rare, I’ll often say, “I must be on crack.”
Many business owners are addicted to crack.
I’m not talking about the drug, but something almost as addicting – finding new ways to generate leads.
The problem most business owners think they have is that they’re not getting enough leads, so like a crack addict, they spend their time and money trying to get their fix by trying new lead generation methods, hiring and firing new agencies, and jumping from one marketing guru’s lap to another in hoping to find that mythical source of never-ending new leads.
I’m all for trying new lead-generation methods. (Guru lap jumping is another story for another day.) But, spending time and money getting prospects to “raise their hand” to indicate they’re interested in working with you and not having a full-blown system for following up with them is a marketing sin.
Without a systematic approach for following up with leads for at least a year, business owners are forced to invest more in generating new leads, which cuts their profits and can be stressful.
The reasons for not having a high-octane conversion methodology are understandable. The business owner may not know what to do, not think they have the time to do it or both.
But imagine for a second that your profits went up, your lead generation costs went down, and you weren’t constantly on the hunt for new leads.
That’s what can happen when you implement the system.
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Kick butt, make mucho DEEnero!
Dave “Put Down The Crack Pipe” Dee