If you do one-to-many presentations in person or on webinars to get leads to schedule appointments and want to increase your conversions…

Teach less.

A lot less.

There is far too much teaching in nearly every presentation I critique. Typically, that causes more audience members to schedule appointments or buy your product if you’re selling.

A client of mine was doing his annual live event, where he sold his annual membership. I strongly suggested that he cut way back on going super-deep into content. The result was higher conversions and better feedback from the audience.

“What about delivering value,” the Internet marketing gurus scream!

They mistake equating value to bulk.

Overteaching confuses and, in many cases, bores the audience, leading to dissatisfaction and lower conversions.

Cut back on details and focus on delivering concepts your audience can easily understand to move the sale forward.

Kick butt, make mucho DEEnero!

Dave “Less Is More” Dee

P.S. To learn more about how to get more meetings with high-quality leads, close more sales, and make more money without working harder, go here: www.davedee.com/vip.