I love going to the movies.

There’s just something about the big screen, the sound, the popcorn (extra butter, of course)… but one of my favorite parts?

The previews.

Kalia and I never miss them. And after each one, we glance at each other and either nod, “Yep, let’s see that”—or shake our heads with a “Not a chance.”

It’s become our little ritual.

Here’s the thing…

Those previews do exactly what they’re designed to do:

They give you just enough to know whether you want to invest your time and money in the full experience.

And your marketing—specifically the stuff you do before a prospective client ever gets on a call with you—should do the same.

If your “preview” doesn’t give the right impression, you’ll either attract the wrong people or get ignored altogether.

That’s why…

Make sure your lead magnet, landing page, and confirmation page all preview what you really offer in a way that makes the right people say, “Yes, I want that,” and the wrong people disqualify themselves.

Just like a movie trailer, you’re not showing the whole story—you’re giving a taste that leads to a full experience (in your case, a booked call and eventual client).

Coming soon?

More right-fit clients, better conversations, and fewer “meh” meetings.

Kick butt, make mucho DEEnero,

Dave “Popcorn & Positioning” Dee