Something “joyous” happened at 5:15 AM this morning in the Dee home.

Yep, a battery on one of the fire alarms went bad, and that god-awful chirping sound stirred me out of my slumber. Karen slept like a baby through it but your fearless leader could not.

I got out of bed and went a journey around the house to find the culprit. After a frustrating 10-minute search, I found the offender, changed the battery, and all was well in DEEworld.

Now, today’s message is not about smoke detectors but rather about an alarm that should be going off in your business, but might not be.

I’ll tell you what that alarm is, but first I want to remind you that if you have a professional practice and/or sell via consultation, I’m doing a live training today at noon where I’ll be teaching a unique blueprint for selling professional services. If this interests you, you can reserve your spot here.

So, the “alarm” that should be sounding is if you are perceived to be a commodity by your target market.

If you’re seen as just another attorney, dentist, financial advisor, chiropractor, consultant, butcher, baker, or candlestick maker then you’re either struggling to get clients, not getting paid the fees you could be, or wondering why you’re having such a difficult time breaking through to the next level of success.

Old-time marketers would tell you that you need a “Unique Selling Proposition.” While that advice is still sound, today having a USP is just the tip of the iceberg. More important than what you say about how you’re business unique is what you do to make yourself unique.

Marketing legend Dan Kennedy correctly states that “The higher the income, the more the person paid for who they are, rather than what they do.”

Read that again, kemosabe.

The WHO YOU ARE IS MORE IMPORTANT THAN WHAT YOU DO.

Let’s face it; there probably a lot of other folks who do what you do. If you a “lumped” into a general professional category with everyone else, you’re going to have to “fight” for business.

On the other hand, if you are THE go-to expert in your field, you can pick and choose who you want to work with at the fees you want to receive and let everyone else scramble after the scraps that fall from your abundant table.

There are different ways you can move from the commodity category to a category of one. Today, at noon I’ll be going over a foolproof methodology will do just that for you.

If this sounds good to you, and you haven’t registered yet, here is where you can do it.

https://zoom.us/webinar/register/WN_NELVnhxQRbeTEoDWsgJBGw

Kick butt, make mucho DEEnero!

Dave “Stop The Chirping” Dee

P.S. I’m doing today’s training live so I can answer your specific questions. There will not be a replay.