Ah, the smell of romance is in the air.

Yep, Valentine’s Day is almost here. A holiday that causes men stress. The pressure is on, boys.

But I’m not here today to discuss Valentine’s Day but rather how to make your customers love you.

Let’s say you’ve done a great presentation and sold a great product or service. Your customers should be satisfied, right? Well, they might be “satisfied” but we want more than that. We want them to love us. We want them to be unable to forget us. We want them to talk about us. How do we make that happen?

Simply, you need to plan to over-deliver. You do MORE than is expected of you. Your customer gets more value than they thought they were going to receive.

An example of this for a restaurant that is running a Valentine’s Day promotion that includes a four-course tasting menu and bottle of wine for a set price. Imagine if in addition to that, the chef brought out a special, unadvertised appetizer. Then imagine, if at the end of the meal, the owner came to the table and handed your date a long-stemmed red rose and gave you small bottle of champagne to take home to “continue your evening.”

How blown away would you be? The restaurant over-delivered. Now, if they told you that all of this was included, it’s not as effective.

In order to over-deliver consistently, you need to create a plan of over-delivery and systemize it.

Tomorrow, I’m going to give you one of my over-delivery process maps as a gift so you can model it for your own business.

Kick butt, make mucho DEEnero!

Dave “Mr. Romance” Dee

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