The wedding was beautiful, and now?
Mom, Dad, my sister Sue, and my brother-in-law Rick are not returning to chilly Massachusetts.
They’re coming to hang out with Kalia and me in Marco Island for a few days.
And honestly… I can’t blame them.
Who wouldn’t want to soak up the sun, go to the beach, and enjoy a few days in paradise?
But here’s the thing…
That decision—to change plans and stick around—doesn’t happen on a whim. It happens because of everything before the invitation.
In addition to wanting to visit us, we’ve created a space they want to be in.
The same thing happens with your prospects.
They don’t suddenly book appointments with you out of nowhere. They don’t “impulse-buy” professional services.
When you’ve created the kind of trust and value they want to be around, they stay longer, lean in, and choose to engage.
That comes from:
- The way you show up in their inbox or feed
- The tone of your follow-up
- And the clarity of your message
If your pre-call messaging doesn’t create a feeling of “I want to hear more,” your best prospects will leave and head elsewhere.
Today’s tip:
Look at your lead nurture process now and ask: Would I stay for this? If it feels boring, bland, or robotic, it’s time to fix it. You’re not just delivering information; you’re creating an environment that makes prospects want to stay.
Tomorrow, we’ll talk about a deadly (and sneaky) mistake professionals make when booking calls… one that can wreck your closing rate before the call even starts.
Kick butt, make mucho DEEnero,
Dave “Fun In The Sun” Dee.