Wowser.
I don’t know about you but I was riveted to the television until 3:30 a.m. watching the election last night.
There are many lessons we can apply to our businesses from the huge upset.
First: Doing what everyone else is doing is not going to get the results you desire and definitely not a breakthrough. Most business owners follow a monkey-see, monkey-do approach with their marketing. Whatever other folks in their industry are doing, they do as well. One of the most annoying things I hear is, “We don’t do it that way in my industry.” Your road to victory includes breaking industry norms.
Second: Have a strong message and beat the drum about it constantly. You’re probably sick and tired of hearing that you need a Unique Selling Proposition. Yeah, I know it’s marketing 101 but let me ask you, do you have a powerful USP? Do you use it everywhere? Is your USP client centered? Without a powerful message, your road to success is going to be bumpy.
Third: Never, ever give up. Don’t listen to the naysayers. Keep fighting. Believe in yourself. Seek good counsel but then do what you think is right. A big mistake I see people make is turning over their decision making to so-called “experts.”
I remember having a private consultation with a famous “guru.” He was adamant that I should go in one direction. My gut told me he was mistaken and that I should go in the other direction. I didn’t listen to gut because, hey, the guru must be right. He wasn’t.
The buck stops with you. Do what you believe is right. Do it your way.
Kick butt, make mucho DEEnero!
Dave “On Political Overload” Dee
P.S. You might not like it but the FACT is if you want to increase your income you need to get better at selling. And you know what? Selling can be super-fun. TONIGHT I’ll show you how to close more sales and have more fun doing it. This ain’t your granddaddy’s selling. Tune in and not only will it be profitable, you’ll also have a good time.