Derren Brown’s “secret” I learned from the Mrs.

I admit it. I’m jealous. Last week Karen, my wife, and the person who runs our business went to see mentalist Derren Brown on Broadway with our son Jake. Derren is the best of the best. Look him up on YouTube, and you’ll see what I mean. Last night, I was asking Karen about the […]

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It’s not a secret, but no one is using it

Happy Monday. It’s no secret that my beloved Miami Dolphins are an embarrassment. Here’s something else that’s NOT a secret, but it will help you you’ll attract more leads, better quality leads, and close sales more easily. Drumroll, please. Niche your marketing. Yeah, yeah, I know you’ve heard that old song and dance before, but […]

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Brief words of wisdom from my mastermind group

I’m sitting in the Delta lounge in Orlando waiting to fly home from my final mastermind meeting of the year. My friend Bill Hammond shared a brief quote I want to share with you. I tried to track down the originator of the quote, and the best I could find is it’s attributed to Scottish […]

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My conversation with the Lyft driver

I just finished recording thirty new videos and an impromptu piece of stellar content I’ll be sharing with you soon. On the drive back to the hotel, my Lyft driver told me that she wanted to be a science fiction author. She had finished her manuscript and submitted it to a publisher. She asked me […]

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White hot info

So you say you want more people registering for your webinars, coming to your presentations, requesting your lead generation magnet? Here is a simple solution for making that happen without increasing your marketing budget. Make sure the topic is about something your prospect wants to hear about and give whatever it is you’re offering a […]

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The crucial question to answer if you want to generate more leads

Happy Saturday! I just returned from running a two-day mastermind meeting for a client. A common theme that came up was creating lead generation assets that would attract high-quality prospects. Almost all of the entrepreneurs in the meeting wanted to talk about tactics. How do you structure a webinar to produce leads? Should I use […]

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{Eternal Truths Last Episode} Generating High-Quality Leads

I’ve had a blast writing this series of “eternal truths” emails, and I’m confident you got a lot of value from them. If you did, and you want to go deeper, then reserve your sweet-self a spot for the live masterclass I’m doing on Monday at 2:00 PM ET. During this masterclass that I only […]

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The mystical marketing shape

Let’s start today’s “episode” of Eternal Truths with a little game of mind to mind communication. I am thinking of two, simple geometric shapes, one inside of the other, like a square with something else inside. Naturally, don’t think of a square since I just mentioned it. Click here to see if you read my […]

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The 10 commandments and a challenge

Today we continue with our “Eternal Truths” series with ten commandments of direct response marketing. These commandments were chiseled into tablets by marketing the gods, Halbert, Kennedy, Abraham, and others. As you go through this “checklist,” I challenge you to look at all of the marketing you’re doing and see if you’re “sinning” by breaking […]

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Four Eternal Truths That Are Hard To Swallow

Yesterday we talked about that instead of chasing fly-by-night tactics, mastering fundamental principles of success is the surest path for taking your business from where it is to where you want it to be. Today, your humble servant will begin giving you “eternal truths” about entrepreneurial success.  Your moneymaking assignment for this week, should you […]

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Well, THAT was ugly

Yesterday, with a pile of chicken wings in hand, my son and I went down to our movie room to watch the first Miami Dolphins game of the new season. Final score: Baltimore 59 – Miami 10. You want to talk about ugly? I knew that the Fins were not going to be a good […]

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{Part 5} Planting Thoughts In Your Prospect’s Mind

In our final “Psychic Salesperson Secrets” lesson we’re going to talk about a subliminal suggestion technique called “Positive Affirmation Statements” or PAS. The PAS is used to get your client to agree with something you say. I teach five different types of Positive Affirmation Statements. We’re going to go over 2 of them here. In […]

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