I had wonderful weekend packing boxes for our move to Marco Island. So. Much. Fun. The foreman Kalia was such a slave driver that I thought I should unionize. She said, “I know you would have hired people to do this,” As I lugged my one-thousandth box down the stairs. Damn straight. She added, “But […]
Read MoreIf you follow the strategy I’m about to share with you, you will make more sales without spending any money on marketing. Your client list is your most valuable asset. And, for most businesses, selling additional services to existing clients is easier than acquiring a new client. So here’s the strategy to capitalize on that fact: First, […]
Read MoreI have a simple question for you. Is your business a force for good in the world? I don’t mean that metaphysically. Instead, do you genuinely help people solve problems and help them get the outcomes they desire? My guess is you answered, “yes.” Now take a moment and think about a specific client whom […]
Read MoreI’m competitive, so when working with private clients, I aim to help them dominate their target market. When someone in their target market thinks of working with someone in their professional category, I want them to first think about them. Total “top-of-mind consciousness” is what we’re after. If you achieve that, you won’t have to […]
Read MoreI came across this story that I think you’ll find amusing: “A two-year-old in China has locked his mom out of her iPhone for 47 years, according to news reports. Citing the website Kankanews.com, the South China Morning Post reported that the toddler in Shanghai locked his mother’s iPhone for 25 million minutes after repeatedly entering the device’s […]
Read MoreHere’s an eternal truth: Most things that’ll move the profit needle in your business aren’t sexy. They can be downright boring. The newest technology is sexy. The hottest new marketing trend is sexy. “Secrets” are sexy. Sexy sells. But, mastering the fundamentals is what separates the top earners in any profession from everyone else. Bruce […]
Read MoreJay Geier, a young man with a fledging business geared toward helping dentists, had an idea about getting more dentists to buy into his program, which started with training the dentist’s staff to handle incoming calls more effectively. The problem was that almost all dentists didn’t believe they had a problem or that “fixing the […]
Read More[Cue Jeopardy music.] There are six major areas of concern for your prospects when calling to schedule a consultation. Do you know what they are? I’ll give you a minute to think about it. . . . [Buzzer sounds] Here are the answers: Time commitment. “I’m interested in scheduling a free consultation, but I’m concerned about […]
Read MoreA couple of days ago, Kalia called a local business to get more information about this device you attach to your midsection, which is supposed to work out your abs like you did 10,000 sit-ups in less than thirty minutes. The phone rang and rang until finally, a woman answered with “Hello.” That’s all she […]
Read MoreToday, I will share a cool technique that will keep you at the forefront of your prospect’s mind and leapfrog you ahead of any competition you might have. Yesterday, we left with your fearless leader, having qualified the woman on the phone and setting up our first date. (By the way, I never asked for a date. […]
Read MoreLast week in the spirit of Valentine’s Day, I wrote about the first part of the dating system I developed when I was single and looking for love in all the wrong places. If you recall, that was about “lead attraction.” Today, I want to discuss the phone seduction script I used when I talked […]
Read MoreThe other night, Kalia went to get her haircut from our mutual friend and one of the country’s top hairstylists, Daniel Holzberger. The dude is an enigma. He cuts hair, is an MMA fighter, and is a serial entrepreneur. We went to an Italian restaurant around the corner from his salon. We let him order […]
Read More