Sit down next to roaring fire with Dr. Dee, and let me tell you how you can make your stockings overflow all year long.
Movies like “Frosty,” “Scrooge,” “It’s a Wonderful Life,” and others are certainly Christmas classics. However, there are alternative movies, including “Black Christmas” and “Krampus.” Yes, these are Christmas horror movies.
Before you think I have a heart of coal, my favorite holiday movie is “It’s a Wonderful Life.” I watched it again this year and teared-up at the end like I always do, but I enjoy Krampus as well.
For those not in the know, according to Wikipedia, “In Central European folklore, Krampus is a horned, anthropomorphic figure described as “half-goat, half-demon,” who, during the Christmas season, punishes children who have misbehaved.”
Often, doing the opposite of the norm gives you the best results. Going against the crowd and doing what everyone else in your industry is doing gives you a competitive advantage.
For example, it’s an accepted “fact” that it’s not a good idea to “compete against Santa” when you’re in the information marketing business. We took the opposite approach this month, and are making a lot of sales.
Another example. I’ve had some of my best conversions when doing webinars live Saturday mornings. While fewer people register, the folks who do are serious about wanting to learn what I’m teaching.
What industry norms or rules could or should you be breaking?
Kick butt, make mucho DEEnero
Dave “Check Out This Chilling Article” Dee
P.S. If you missed the live training I did yesterday where I taught how to increase your sales without spending more money on advertising or by working harder, you can watch it here. (It comes down soon, btw.)
Dave Dee is the author of the new book, “Sales Stampede” that shows you how to create and deliver signature presentations from the stage or via webinars that sell your consultations, products, or services like magic. For more information and to grab your copy, CLICK HERE now.