I admit it.

I used to teach this conventional marketing advice.

It’s not egregious, and it’s better than doing nothing, but there’s a better way.

You’ve probably heard about creating an “avatar” of your ideal client where you imagine what this person is like including their demographic and psychographic qualities.

If you’re starting from scratch and don’t have clients, doing research and creating an avatar is an important exercise.

However, if you do have clients, create a profile of your ideal clients by, well, thinking about one of your ideal clients or several clients.

What problems did they want to solve?

What kept them awake at night?

What was the ideal outcome they wanted?

Why did they initially contact you?

Ask yourself all the important questions, and if you don’t know the answers, ask your clients. (If you take the route, you might need to dig deep to get the true answers because often people will give you superficial answers.)

You’ll create more powerful lead generation materials when your armed with facts about your ideal client than you will with imagined ones.

Kick butt, make mucho DEEnero!

Dave “Just the facts, ma’am” Dee