Dave Dee

All posts by Dave Dee

Getting buy-in

Over the past couple of days, I’ve been telling you about the importance of defining who your audience’s enemy is and then letting them know the problems this enemy is or can be causing them. (If you missed one of those DEEmails, you can read them here.) But there is a third-leg to this persuasion […]

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Here’s why they’re so evil

In yesterday’s DEEmail, I told you about the importance of defining who your audience’s #1 enemy is so that you can show them how you can help defeat them. But you need to do more than just mention who the “enemy” is. You also want to let your audience know why they are so insidious. […]

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Your enemy

When constructing a presentation, you need to define who your audience’s enemy is and how this enemy is negatively affecting your prospective clients’ lives. Doing that makes your presentation more engaging and persuasive. Here are some examples: Apple —> Microsoft Fisher Investments —> High commission financial advisors Estate Planning Attorneys —> The government and ne’er-do-well […]

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A strange exercise with valuable insights

‘Tis the season to plan the following year. Like you’re probably doing, I’m goal setting, which involves writing down what I desire. There is a useful, albeit different, type of exercise that will give you further clarity: making a list of the things you do not want. I first learned about this strategy from legendary […]

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Please don’t use this term

I’m heading out for my yearly physical and oh so looking forward to the prostate exam, but before I do, here is a quick tip you can take to the bank. Don’t call your webinars, webinars. Instead, call them web classes, virtual seminars, master classes, online events, or online seminars. The term “webinar” either can […]

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The new variant and what it means to your business

I’m sure you’ve heard the news about the new variant. Probably like you, I’ve grown weary of all of this, but regardless of how you feel, the virus affects our businesses. Notice that I didn’t write that it will negatively affect our business. The truth is almost every entrepreneur can think of ways to pivot […]

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A dirt-cheap strategy that takes a lot of work

Let me be clear; the strategy I’m sharing with you today is simple but not easy to execute. It takes a lot of work and energy. However, the results are worth it. Yesterday, I told you about how we avoid a disaster with our live event. A webinar series was one of the strategies that […]

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Two gifts for you that I found on my hard drive

Yesterday, I pulled out an old hard drive look for a specific file, and I discovered two gems that I wanted to give to you. I had the honor of knowing and interviewing the late, legendary Jim Straw. Mr. Straw sold over four hundred million dollars worth of products and services through direct marketing. Yes, […]

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This simple change yielded tremendous results

Yesterday, my Private Client, Michael Rozbruch, and I had another home run with my semi-famous one-day launch methodology. We’ve sold the same product every year for four years in a row and this year was the best we’ve done. As much as I would like to take all of the credit, the Roz Man made […]

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The Magic Castle

Karen and I are in Los Angeles for one of my famous four-hour launches with my private client Michael “The Rozman” Rozbruch. We spent Saturday through Tuesday at a beach resort in Hermosa and went to the Magic Castle on Sunday. The Magic Castle is the world’s most famous and exclusive private club for magicians […]

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Why I should have said “NO” to this guy from the get-go

When I break my own rules, I usually end up regretting it. At the S3 Summit, we sold a one-year program titled “The League Of Extraordinary Entrepreneurs.” I made it crystal clear what the program was about, who it was for, the features and benefits, etc. Because the program had a significant investment, we had […]

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Quadruple the results. Let’s stop doing it.

Here’s a true story that’ll get your blood boiling to start the week. I wrote an email campaign for a significant corporate client to get their ideal prospects to attend an online recruitment meeting. I wrote them DEEmail style and followed my system that I’ve revealed multiple times, but very few people follow it. Fundamentally, […]

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